I am a storyteller who enjoys coffee, watching John Hughes movies, and, most importantly, bringing my ideas to life. I plan and create advertisement campaigns that foster community and innovation. I take on every project with the mindset that building community around a brand is the best way to give customers value at every stage of their journey.
I study Advertising Marketing Communications and Film at the Fashion Institute of Technology. At FIT, I learn about the various aspects of Marketing with a personal focus on video production. I create video content and commercials to strengthen my skills and collaborate with my creative voice.
Course Highlights
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Mass Communications
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Analysis and comparison of mass media and the communication arts used in advertising, marketing, promotion, and the dissemination of public information.
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Multimedia Presentation
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Focuses on the planning and preparation of multimedia presentations for use in business. Coursework covers PowerPoint presentations, integrating still photos, video, and voice and mobile.
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Audiences and Media
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Engage with media planning and buying in advertising while identifying target markets, developing media strategies, and evaluating media alternatives and media-buying approaches.
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Multimedia Computing
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Development of computer skills applicable to the communications industry, including word processing, spreadsheets, networking, presentations, desktop publishing, and internet research.
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Before I began studying Advertising and Marketing, I focused on television video production.
Starting in high school I produced several short films, documentaries, and video content for a local nonprofit organization and technical school, all while completing video class assignments.
Being enrolled in the TV video and sound production class allowed me to find my passion through promotional video making and sound design.
Today, my portfolio ranges from commissioned work to my personal creations. I create lifestyle videos on YouTube and promotional content for brands.
Days in NYC as a 20-year-old are not always so glamourous. FIT student Kayla Tobias is trying to survive school in a big city, get a big girl job in marketing, and embark on a journey into adulthood. Join Kayla in her journey by subscribing to her YouTube channel to stay notified about weekly vlogs and lifestyle content.
I have a podcast where I talk about my life as a coming-of-age story and I am not sorry about it. Listen to my first episode on Spotify.
I always welcome collaboration and teamwork. Please contact me at krtobias17@gmail.com or fill out the form to inquire about video content creation.
